Prod­uct Stag­ing | Brand Expe­ri­ence | Visual Campaign

Why just think outside the box when you can see right through it from below? For our client Mifuma, we took a look at the prod­uct and all the animals from an unusual perspec­tive. Thanks to our mobile setup, we were able to serve the high-qual­ity feed to the animals at differ­ent loca­tions on a glass plate in order to capture the big feed on video. Our goal was to produce footage that would allow us to create a vari­ety of compo­si­tions and combi­na­tions. Not least to gather all the animals around one large bowl.

Making Of

Flex­i­bil­ity was crucial for this project. The center­piece of the mobile setup was an acrylic glass table with a mirror and a white back­drop, which was used at vari­ous loca­tions. The result­ing cutouts were then trans­ferred to a range of media and appli­ca­tions in a wide vari­ety of compo­si­tions.